Tag: A/B testing
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Building growth processes
The growth team moves fast. You release a new A/B test every week, a lot of them are winning and the impact is huge. 🎉 Let’s imagine you just optimized this funnel and got a whopping 9% overall conversion rate to purchase. How to build good growth processes? How to ensure this won’t break when…
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A/B Testing: Guidelines and Pitfalls
You have a great idea to improve the user experience in your app. Maybe it’s a redesign of the sign-up screen or a new layout for the purchase form. Now, you’re ready to validate that idea with an AB test. Sounds simple, right? Just split your users into two equal groups (50/50), show one group the…