Growth hacking with Pavel
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Building growth processes
The growth team moves fast. You release a new A/B test every week, a lot of them are winning and the impact is huge. 🎉 Let’s imagine you just optimized this funnel and got a whopping 9% overall conversion rate to purchase. How to build good growth processes? How to ensure this won’t break when…
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You’re on a 1-day streak!
Doesn’t it sound stupid? As a streak requires at least 2 consecutive actions. 😈 But the discoverability of the feature improves if you show that stupid popup to a user. Pausing a streak? That is completely childish and narcissistic. Who are you fooling if not yourself when “pausing” a streak? 😈 Yes, but it’s the…
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3 essential books for engineering manager
Do you think it’s worth reading tech books these days? As everything changes so fast that by the time it’s published it’s obsolete. Although things change quickly, many aspects of our job stay the same. Here are the essential books for engineering manager that captured this core and its main components – people, tech and…
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AirBnB Travel Stamps – Bad Gamification?
My wife booked a caravan for a holiday on AirBnB and added me to a group conversation with a host. Group conversations is a new feature that came out in AirBnB summer release, and it’s pretty handy. But something else caught my attention. When I went to my AirBnB profile I saw travel stamps –…
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A/B Testing: Guidelines and Pitfalls
You have a great idea to improve the user experience in your app. Maybe it’s a redesign of the sign-up screen or a new layout for the purchase form. Now, you’re ready to validate that idea with an AB test. Sounds simple, right? Just split your users into two equal groups (50/50), show one group the…
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POV – You joined a startup as a growth team lead
Congrats! 🎉 This is a very fun job with lots of aha moments for you and your team ahead. But that startup never had a growth team before and other teams have no idea what’s that. Soon you’ll start creating pull requests in their repos and be ready for some eyebrows raised. There might be…
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Why startups fail
Ever wondered why startups fail? My startup has failed and I’ve seen a bunch of my friends startups fail. Watch out these steps so as not to fail. ☠︎︎ 1. Implement everything in-house Cure🩹: Don’t reinvent the wheel. Before building your own component – check for third party service or open source solutions. And if…
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“Growth handbook” – book review
I finished reading Growth handbook! Actually the book is only 80 pages, and it includes:– collection of short stories from gurus of different growth pillars (acquisition, activation, retention, etc)– recipes for companies at different stages – both small startups and scale-ups. Here are some of my takeaways from it: 1️⃣ Reduce time to value.Lower the barrier…
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Guess who is that?
He quit his job at a corporate to follow his dream.Relocated to another country. Changed his name to sound local.To raise the pre-seed round he married a rich girl.He didn’t have any prototype, and his pitch deck was watery. No trustworthy data, only vision.Yes, he had the vision, and always believed in it.And when the…
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Shared link preview — How to make it work in 2025
If you post a link to social media it can render a short preview card. That’s pretty useful, seeing summary before visiting the page. And because of that it is essential for your app’s virality to support that.Let’s have a look how to make shared link preview work and how to measure virality. Steps to…